Authentic connections between brands and consumers
THE CHALLANGE WITH YOUR AD CAMPAIGNS:
Traditional advertising methods have long grappled with a critical challenge: how to truly engage customers in a meaningful way. Traditional advertising models compete for time and attention in a captured market. This results in a strategy which targets confirmation bias rather than cognitive bias. Large segments of space in newspapers and magazines were replaced by 15 and 30 second adverts in prime time. In an era of relentless content overload across many channels, consumer engagement has become desensitised - capturing and retaining audience attention has become an elusive goal. With the growth of media channels on offer; media engagement is rapidly transforming to prioritise consumer choice.
GAIN FOR ME:
Is a revolutionary platform that transcends the limitations of traditional advertising and shifts the paradigm in customer engagement. By earning rewards for watching adverts, consumers actively participate, are incentivized to engage, and forge genuine connections with brands. This transformative approach allows advertisers not only to achieve exceptional results but also to create meaningful connections with their target audience, driving specific, measurable outcomes and fostering brand loyalty.
GAINING INSIGHT INTO YOUR AD CAMPAIGNS:
KEY FEATURES
Reward and Redemption: Gain For Me encourages user participation by offering rewards. Users who engage with the content and answer questions correctly earn rewards. This incentivises engagement and increases the likelihood of redemption for the advertiser’s offers or promotions.
Reach and Distribution: Gain For Me offers an extensive network of engaged users, allowing advertisers to reach a targeted, or diverse and expansive audience.
Guaranteed Genuine Human Interaction: Integration with Synapser's flagship digital identity verification application, Entry, guarantees that advertisers have real, human users engaging with their content on Gain For Me, eliminating the common problem of inaccurate metrics caused by bot activity. In today's digital landscape, distinguishing between genuine human engagement and automated interactions is crucial. This authenticity not only enhances the credibility of your marketing efforts but also provides reliable data for better decision-making.
KEY FEATURES cont.
Precise Demographic Targeting: Entry's registration process and Gain For Me Onboarding Survey involves the user providing personal information, including their age, gender, and region. This valuable data empowers Gain For Me to deliver highly targeted advertising campaigns. Unlike the shotgun approach of traditional advertising, which is random and relies on chance, Gain For Me allows you to pinpoint specific demographics that are most relevant to your product or service. This precision ensures that your advertisements are seen by your target market.
Drive Defined Outcomes: Gain For Me enables advertisers to create campaigns tailored for specific outcomes, be it educational, sales, growth, or market share expansion. This customisation ensures that resources are allocated efficiently to achieve campaign goals.
KEY FEATURES cont.
Boost Brand Equity and Emotional Connection: Creating an emotional connection with one’s audience is key to building brand equity. Traditional advertising often relies on confirmation biases and a "shot in the dark" approach, whereas Gain For Me offers immediate and tangible benefits to the viewer for their time and engagement. In addition, users are asked to provide feedback based on the content they consume and their experience with the platform. These direct interactions build a deeper bond between the brand and audience, nurturing brand loyalty.
Real-Time, Transparent Metrics and Data: Gain For Me provides advertisers with comprehensive, real-time metrics and data based on user activity. This includes detailed insights such as how many clicked on and watched it, how many answered questions correctly, how many earned rewards, how many users redeemed those rewards and what the redemption was for. You can also track the time it took for users to redeem their rewards and where and when they did so. This level of transparency and granular data is invaluable for measuring your Return on Investment. With Entry securing the platform, you can trust that this data is derived from genuine human users, ensuring the accuracy and reliability of your campaign analytics - that they are always optimised for maximum impact.
